6 copywriting tips to help your listing’s design features shine

6 copywriting tips to help your listing’s design features shine

by Luxury Real Estate

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Your listings can aspect wonderful photography, showcase captivating videos, and consist of incredible digital excursions, but in advance of a buyer puts in an supply, they’ll most likely want to read about the property, too.

Which is why it is vital for luxury authentic estate agents to keep their copywriting expertise — and their pencils — sharp. Published descriptions pack a incredibly potent punch and really should be the anchor to a wider internet marketing strategy.

For around 15 decades, I labored in revenue, promoting, and interior design, and I know that what we communicate in text is just as critical as what we connect as a result of visuals. This has educated my real estate observe, with consumers, sellers, and traders being aware of that they can appear to me for information and facts that’s as in-depth as it is exact.

I don’t count on to be profitable a Pulitzer Prize at any time shortly (of course, my past name will come from that Pulitzer — my husband’s excellent-grandfather established the popular literary prize), but I do be expecting my luxury listings to consist of copy that delivers each individual assets to daily life. On that note, in this article are my top a few dos and my top rated 3 don’ts when crafting for authentic estate.

What luxury authentic estate copywriting should be

1. Descriptive

In a lot of luxury marketplaces, the identify of the architect, landscape architect, inside designer, and builder or developer suggest a great deal to potential prospective buyers. Alongside with giving a skilled flooring plan, I’ll also mention the home’s structural highlights — for illustration, a primary suite on the floor flooring, rooming for workers, elevator obtain, or the amount of garage areas. Luxurious buyers are enthralled by the facts that make a residence one of a kind.

2. Experiential

Greg Forest – Sotheby’s International Realty – Palm Beach Brokerage

Subjective views are extremely impactful use them to curate a description that evokes the impression of getting in that spot. I could mention the high quality of the early morning gentle that dapples the breakfast nook, or the serenity of lounging by the poolside. I want my tone and language range to transport potential buyers, so they can visualize by themselves in the place as they’re reading.

Conversing about how a human being will feel in the residence is just as critical as chatting about what they will see in the residence.

3. Aspirational

Luxury is not restricted to tangible things it is also a way of thinking, and copywriting can express this by offering a glimpse of what is feasible. For occasion, if there’s an outside house that presents a large amount of privacy, I’ll take note that it would be the best position for an personal back garden social gathering or a tranquil retreat. You can also consist of basic phrases that remind future buyers that you are providing far more than just a residence. Right here in my South Florida market place, it could be as straightforward as, “start residing your ideal Palm Beach lifetime.”

What luxurious real estate copywriting should not be

1. Way too much

Sharing as well numerous particulars can depart readers sensation missing, so be thorough to strike a delicate equilibrium. Sounding overly zealous can experience off-brand name for luxury. Composing words and phrases in all capital letters, seeking to produce drama or suspense by clunky ellipses, or ending sentences with exclamation factors can make a listing seem much more like a Twitter diatribe than a multi-million dollar treasure.

2. Not more than enough

As luxurious brokers, we can all do greater than a canned description. Basically listing the square footage, the quantity and types of rooms, and the ton dimensions is a skipped possibility. Customers want to be motivated to take a look at further more.

3. Uninspired

Err on the facet of the unique above the generic, and the imaginative more than the cliché. I see so a lot of listings repeating the time period “tropical oasis” that if I’m marketing and advertising a house with lush greenery and a calming atmosphere, I’ll phone out people precise features somewhat than defaulting to a worn out phrase.

Kourtney Pulitzer – Sotheby’s Global Realty – Palm Seaside Brokerage

If your listing has a grand entryway, explain what will make it grand — no matter if it’s the good quality and materiality of the hardwood flooring, the award-winning company that built the lighting fixtures, or basically the feeling of awe that visitors will really feel as they stand on the threshold.

Potent copywriting is a worthwhile financial commitment

A tiny analysis goes a lengthy way, and a knowledgeable seller is an a must have useful resource. I generally want aspects on the finishes all over the house, these kinds of as the kind of wood on the flooring and the supply of limestone or marble, as nicely as the branding of the appliances, smart dwelling options, and something else that sets this home apart.

At last, hone your craft. Subsequent luxury markets and major producers globally is a good location to begin, and the simplicity of social media offers you an unlimited supply of copywriting illustrations to study from. I’m a company believer that we can all be studying continuously as we try to engage purchasers and aid sellers in additional powerful and impactful ways.

Kourtney Pulitzer

Kourtney understands that obtaining the ideal REALTORⓇ is the initial action in getting or marketing any residence. Her patience, integrity and willingness to operate hard have grow to be the trademark of all her income transactions. Her qualified occupation was launched at Palm Beach’s award-successful Smith Inside Style and design Team. Afterwards, she utilised her acknowledged skills in inside style to open up her very own eponymous boutique, Kourtney Pulitzer. She is an energetic member of the Palm Seashore Board of Realtors, the Realtors Association of the Palm Beaches, the Greater Ft. Lauderdale, the Florida Realtors Association and the National Association of Realtors.

The strong comeback and rise of luxury homes

The strong comeback and rise of luxury homes

by Luxury Real Estate

The luxurious true estate current market has built a extremely strong comeback considering that the onset of the pandemic. There is now a escalating demand for more substantial homes that deliver a wholesome way of living and deliver people nearer to mother nature. Additionally, owing to the COVID-19 pandemic, this segment of residential households has advanced from a snobby connotation to a domain of household health and fitness and wellness. Clients are now drawn to the resort-like consolation, convenience, and features these luxurious jobs supply and are ready to devote much more to be portion of them.

The impression of COVID-19 on homebuyer choices was highlighted in a latest CII-ANAROCK Customer Sentiment Survey. According to the survey, “Cheap housing is the most affordable precedence for the 1st time, with much more than 34{d4d1dfc03659490934346f23c59135b993ced5bc8cc26281e129c43fe68630c9} of respondent property seekers focusing on properties valued in between INR 90 lakh and INR 2.5 cr.” The vast majority of NRI respondents most well-liked luxurious homes with a price tag array of INR 1.5-2.5 crore. Area, social infrastructure, in-improvement features, and the measurement of one’s dwelling ended up substantial contributors toward the price brackets that we see gaining traction.

In the yrs preceding the pandemic, the Rs 60 lakh to Rs 1 cr ticket sizing was escalating as the sweet location in Bengaluru. Adhering to the pandemic, the market is witnessing powerful need from Grade A players for plots in this price tag variety, as well as luxury houses across segments. Even the 3-4 cr ticket dimension has found an excellent offtake around the earlier two years. A craze not just limited to Bengaluru but found throughout India.

Over the earlier 22 months, customers have spent somewhat more time in their properties owing to distant work and distant training. Hence, families are scouting for larger configurations to accommodate much more time at household for absolutely everyone in the relatives, whole-time resident support staff, and SOHO (compact workplace/property office) solutions. Higher-high-quality initiatives from Quality A gamers with characteristics this sort of as business enterprise centers, usefulness retailers, jogging tracks & eco-friendly spaces, standard clinical facilities, and as significantly of the outdoors entire world as attainable connected to the assignments are in terrific desire.

Consumers have realized the value of effectively-created and effectively-ventilated significant houses with entry to open spaces and considerate amenities. Moreover, trader self-confidence in serious estate has greater, with branded builders now accounting for a larger than ever share of the pie, and prospective buyers concerning them as safe and sound investments. The popular anticipations of the next increase in actual estate are also driving traders back again into the sector as they hope healthy appreciation in strategic micro-markets like North Bengaluru.

The Indian genuine estate sector bore the bodyweight of the COVID-19 pandemic, and several projected a lengthy time period of hardship, specially for the luxurious section. Nonetheless, when consumers started to gravitate in the direction of luxury residences because of to the wholesome lifestyle they supply, matters started to alter, and luxurious has now been redefined as a way of living.

Three many years ago, merchandise designers were making an attempt to make more compact properties to make them reasonably priced. The exact same designers are now doing work on planning larger residences as there is a distinct change in buyer choices put up pandemic. With stock marketplaces in choppy waters for the previous number of months and anticipated to keep that way for some time to arrive owing to the global pressures and with rising discuss & symptoms of the upcoming growth in serious estate, for Quality A players it is now about currently being ready to match the soaring desire on all fronts. All round, a bull operate is coming in Indian true estate! Get that offer when you can.

(By Maninder Chhabra, Director – Revenue, Advertising and marketing & CRM, Century Authentic Estate)

Southern Bronx’s luxury property influx threatens a tight-knit community

Southern Bronx’s luxury property influx threatens a tight-knit community

by Luxury Real Estate

Back in 2015, author and journalist Chike Frankie Edozien was looking to move from a Brooklyn rental to a permanent home that he and his partner could own. “We both have large families and needed a place with room for everyone,” says Edozien. After searching through the more affordable fringes of Brooklyn and Manhattan, Edozien turned to The Bronx.

Although New York City’s northernmost borough hadn’t initially been on his radar, Edozien was able to find a home that met both his “wish list” and budget. “I wanted proximity to a park, easy access to a library and a nearby subway station,” he says. Nearly three years after beginning his search, Edozien closed on a three-bedroom duplex house close to St Mary’s Park priced, he says, between $500,000 and $600,000.

Best known for landmarks such as Yankee Stadium and the Art Deco-rich Grand Concourse, the southern Bronx has recently emerged as the busiest new building site in New York City. Along its Harlem River shoreline — directly across from Harlem itself — thousands of new homes are coming to market aimed at the affluent professionals typically found in Manhattan or Brooklyn.

Most of the units are rentals and set in shiny tower complexes close to key transport hubs. They’re a far cry from the low-slung brick and stucco apartment buildings that typify what is still one of New York’s poorest neighbourhoods. They’re also far costlier: rents at Third at Bankside development range from $2,900 a month for a studio to $5,000 for a two-bedroom — a massive stretch in a neighbourhoods such as Mott Haven, where the average rent was $1,000 a month a couple of years ago.

The new arrivals have been met with a mixed reaction. Activists, such as Arif Ullah, executive director of South Bronx Unite, describe the luxury influx as “obscene . . . completely inaccessible and completely unaffordable for our community”.

Real estate appraiser Jonathan Miller views the upmarket building as almost inevitable. “The South Bronx is a perfect example of ‘neighbourhood creep,’” he says. “Markets creep and expand as they become less affordable [ . . . ] After Manhattan people moved on to Brooklyn and then Queens and now it’s The Bronx’s turn.”

The scope and scale of the new development is remarkable. Take Bronx Point: hugging the Harlem River, the half a million sq ft scheme includes 1,100 rental units, a 2.8-acre park and the soon-to-open Universal Hip-Hop Museum. Then there’s Bankside, from global mega-developer Brookfield, which will offer 1,350 rentals in seven towers also along the water.

In total, some 20 new developments are planned for the South Bronx area — bringing upwards of 5,000 new units and a potentially dramatic shift in the South Bronx’s demographics.

A sidewalk view of classic New York brownstone houses, with iron railings and steps up to the front door
Classic brownstone houses in The Bronx © Emily Marie Wilson / Alamy

Community has always had special meaning in the southern Bronx. Two generations back, the area — most notably along the Grand Concourse — was predominantly Jewish, birthplace of quintessential New York types such as Calvin Klein and Ralph Lauren. Later, Puerto Ricans arrived — many, as made famous in West Side Story, expelled from gentrifying parts of Manhattan — followed most recently by immigrants from West Africa. The area is also heavily African-American.

Without doubt the southern Bronx is vibrant and tight-knit — a new Children’s Museum will soon open, the venerable Bronx Museum of the Arts recently celebrated its 50th anniversary, and the area was chosen by noted artist Charlie Hewitt as the debut New York City site for his public art installations, the Hopeful Project.


$190,000


Buying price of a one-bedroom co-op in the Fordham Heights area

But the South Bronx is also poor: over 35 per cent of the population lives in poverty, according to the Office of the New York State Comptroller. The area has also been hit hard by New York’s spiralling crime rates, with shootings up 150 per cent borough-wide in 2021, according to the New York Police Department.

Developers are quick to note that most new projects include “affordable” units typically aimed at less affluent locals. But with affordable studios at Bankside beginning at $1,795 a month, “you do the math”, Ullah says. “These developments change the character of a neighbourhood, shutting down and suffocating lower-income residents.”

They also lure “flipper” and investor buyers more interested in potential profits than laying down permanent roots. “Almost all of my neighbours have been approached by someone looking to buy their home,” says Edozien.

Although nearly all of the new developments are rentals aimed at high earners, developer Origin North is taking a different approach. Over the past 18 months, the company purchased and renovated a portfolio of apartment blocks mostly across The Bronx — including its southern reaches — which are now being sold as co-ops. Priced from $140,000 for a 542-sq ft studio, buyers can qualify for ownership with a minimum 3 per cent downpayment.

“We are mostly appealing to first-time buyers who wouldn’t pass traditional co-op boards,” says Origin North chief investment officer Rachel Brill. “Most of our buyers are coming from The Bronx.” 

Julius Tanner, for instance, a 27-year-old Bronx schoolteacher who had been living with his family just outside of the city, put down a mere $13,000 for a 990 sq-ft one-bedroom apartment priced at $265,000 and located just 30 minutes from his workplace. “It’s been a bit of a culture shock finally leaving home,” Stanner says. “But this was exactly the opportunity I’d been saving for.”

What you can buy/rent . . . 

A one-bedroom/one-bathroom co-op in the Fordham Heights area of The Bronx with hardwood floors and new eat-in kitchen: $190,000

Two-bedroom rental, Bankside development: $4,192/month

A two-bedroom/two-bathroom rental at the Third at Bankside development with a small, separate den and walk-in closet: $4,192/month

Buying guide

  • There are no major laws or regulations restricting foreign ownership in the US. Mortgages can be acquired by foreign buyers, but they can require a verifiable credit history, which may also apply to rentals.

  • The Bronx is served by key subway lines — including the 4, 5, 6, 1, 2, B and D — along with many stops along the Metro North railway line heading to Westchester County, in New York, as well as Connecticut.

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Key points to consider before investing in luxury real estate

Key points to consider before investing in luxury real estate

by Luxury Real Estate

True estate expenditure entails a substantial volume of money although becoming a extensive-time period financial investment and consisting of many dangers. These factors necessitate the point that 1 need to consider over all the areas cautiously just before producing an investment decision.

An trader with no understanding of the market and similar regulations and laws could possibly make a incorrect choice. As the inclination to very own a piece of home has amplified in recent a long time thanks to the pandemic-induced insecurities, the significance of the data relevant to the complexities of financial commitment in houses has also elevated. The big factors just one ought to think about are right here:

RERA Registration

RERA is a legislation which has created authentic estate transactions clear. It is framed and applied to curb the malpractices in the sector and make certain protection to consumers. The investor ought to examine if the challenge is registered with RERA or not. It can be confirmed on-line by municipal authorities. It would be very beneficial to evaluate the property on the parameters of RERA.

Area

Area is a key level 1 should really think about before investing in house as it decides connectivity. Accessibility to streets, community transport, healthcare services, educational institutions and other significant infrastructure is dependent on the area. Investors should analyse the house extensively to have an understanding of the likely of the site. A near glimpse at the format of the assets is also essential to fully grasp the total process made at the internet site.

Stability and features

Safety has emerged as a main worry for all due to the pandemic. Security from the unsocial aspects as properly as organic threats this kind of as viruses is crucial for a tranquil continue to be. An individual looking for financial commitment in authentic estate ought to take into consideration the protection capabilities remaining presented by the developer. A different vital stage to take into consideration is the amenities made available. Maintenance prices, electrical power offer, water charges and other such excess rates ought to be considered prior to finalising the deal.

Title

Investigating the title of the house is really essential when it will come to getting a home. Authorized information from a reputed lawyer ought to be taken to comprehend this advanced challenge. It becomes even a lot more significant in scenario of secondary sales. From time to time, unpaid due or some costs are hidden from the purchasers in house agreements by the broker or seller. It will have to be supplied thanks consideration.

Assess sector charges

An investor just before generating the remaining final decision about financial investment should really evaluate the prices in the current market. It will make sure the ideal provide by conserving revenue. Besides, it is very good to know the manufacturer price of the developer for foreseeable future valuation. Reputed builders remain handy at each and every move, even right after sale.

Authentic estate financial commitment is a extremely huge decision as it will involve a whopping quantity of revenue and time. This is the rationale why just one must test all the required element. It is also important to keep away from potential disputes. A person should investigate every component in detail and then only make an financial investment in residence. It will make the information of reputed consulting companies important. A legal assistant will also support in making the purchasing course of action simpler.

(By Heena Sehrawat, Founder & CEO, Geetanjali Miracle Makers)

Why Real Estate Agents Need to Think Like a Billionaire

Why Real Estate Agents Need to Think Like a Billionaire

by Luxury Real Estate

This is in all probability the most abnormal marketplace in the history of real estate: inventory is at document lows, consumers are at report highs (at the very least in Texas), and there are a lot more agents out selling and shopping for properties on behalf of purchasers.

In fact, in accordance to the Affiliation of Serious Estate License Law Officers, there have never ever been more serious estate brokers in the U.S.: there are now additional than 3 million energetic authentic estate licenses, in accordance to NAR.

In 2006, there had been 1.35 million. In 2012, there wasn’t even 1 million.

You know the Fantastic Resignation? The place is every person? Many are selling serious estate!

Hence, it is not just needed, it is Vital for agents to keep ahead of the activity and keep encouraged. Like the best athletes, they will need to strategize intensely and assume otherwise.

Consider like a billionaire, with a billionaire’s attitude.

How do billion-dollar listing brokers do it? You can come across out in a single chill working day appear June 13 at Legacy and the Dallas North Tollway.

Study straight from the authorities: brokers with a billionaire’s attitude who wake up each working day hyper-concentrated on the million-dollar-moreover listing they will be marketing. And not just advertising it, but how they will be Marketing and advertising it.

1st you will be influenced by Josh Altman, star of Bravo’s Million Greenback Listing Los Angeles. You will be mesmerized by Frank McKinney’s story: Frank is a philanthro-capitalist, writer, and self-described Actual Estate Artist who eats, sleeps, and bleeds true estate from creating ocean-entrance mansions in South Seaside — exactly where he frequently drops in by helicopter — to writing inspirational authentic estate tomes in his Florida tree-household.

And his advertising strategies? Frank has some resourceful genius methods that I cannot wait to listen to him share.

In the afternoon, I will reasonable a lively panel discussion with top rated-tier luxury income execs — the prime-generating brokers in North Texas.

It all occurs on June 13 at the Renaissance Dallas Resort at Plano/Legacy: a day-very long symposium referred to as Following Gen Luxury. Visitor speakers include Michael Valdes, Janie Coffey, Shaun Patrickus, and Alicia Chmielewski … you know Alicia, she is the actual estate auction pro who has sold scores of multi-million dollar mansions across the state, such as 1 just down the avenue from me.

This occasion is broker agnostic: speakers and panelists hail from all brokerages, income, and cash flow concentrations. The widespread denominator is Luxurious. We at CandysDirt.com have lengthy desired to move into Luxury True ESTATE conferences, but a very little point called COVID place designs on maintain. Now we are off and running.

I hope to see you on Monday, June 13th: but do signal up NOW — tickets are minimal and going fast!

PEERAGE REALTY PARTNERS ACQUIRES A SUBSTANTIAL PARTNERSHIP INTEREST IN PREMIER SOTHEBY’S INTERNATIONAL REALTY, A LEADING LUXURY REAL ESTATE FIRM ACROSS THE RAPIDLY GROWING MARKETS OF FLORIDA AND NORTH CAROLINA

PEERAGE REALTY PARTNERS ACQUIRES A SUBSTANTIAL PARTNERSHIP INTEREST IN PREMIER SOTHEBY’S INTERNATIONAL REALTY, A LEADING LUXURY REAL ESTATE FIRM ACROSS THE RAPIDLY GROWING MARKETS OF FLORIDA AND NORTH CAROLINA

by Luxury Real Estate

Premier Sotheby’s International Realty is a leading luxury residential real estate brokerage with approximately 1,300 sales professionals and 38 offices ranging from Florida’s Gulf Coast and interior to Western North Carolina. In 2021 Premier Sotheby’s International Realty sold US$10.7 billion (C$13.7 billion) of residential real estate.

This is Peerage Realty Partners’ eighth partnership with Sotheby’s International Realty, reinforcing its status as the organization’s largest strategic investor globally.

This significant transaction allows Premier Sotheby’s International Realty to further expand its reach. It also supports further growth of its comprehensive suite of real estate services.

Respected industry leader Budge Huskey continues as President and CEO of Premier Sotheby’s International Realty®. He will also join Peerage Realty Partners’ executive team as Vice-Chairman.

The Lutgert family, founders of Premier Sotheby’s International Realty, and a major developer and contributor within the many communities it serves, will continue as partners with Peerage Realty Partners in the future growth and development of Premier Sotheby’s International Realty.

TORONTO, May 18, 2022 /PRNewswire/ – Peerage Realty Partners (“Peerage Realty“) announces a substantial partnership interest in Premier Sotheby´s International Realty, a leading luxury real estate brokerage in Florida and North Carolina. It has approximately 1,300 sales professionals who represent a broad range of spectacular properties along the sugar sand beaches of the Gulf of Mexico, to the lakes of Central Florida, and the most breathtaking areas of North Carolina.

Premier Sotheby’s International Realty’s origin dates back to1983 and has since grown to 32 offices across Florida and six in North Carolina.  It was ranked 18th in the 2022 RealTrends Top 500 survey of U.S. brokerage companies. 

Premier Sotheby’s International Realty offers a full complement of community-based real estate services such as home marketing and sales, rental, re-location, and new development sales. It has long-established alliances with Lutgert Construction, Lutgert Custom Homes, Lutgert Title, LLC, Premier Concierge Insurance, and Premier Commercial.

The firm has Florida offices in Beaches of Pinellas (2), Bonita Springs (2), Captiva, Clearwater, Clermont, Lakewood Ranch, Longboat Key, Marco Island, Naples (9), New Smyrna Beach, Ocala, Orlando (2), Sanibel, Sarasota, Seminole County, Spruce Creek and the Beaches, St. Petersburg, Tampa, Venice (2), and Winter Park. In North Carolina, offices are in Asheville, Banner Elk, Blowing Rock, Charlotte, Lake Norman, and Linville Ridge.

Miles Nadal, Founder and Executive Chairman of Peerage Realty said, “We are privileged to partner with Budge Huskey, the management team, the advisors of Premier Sotheby’s International Realty, and the Lutgert family to build upon this spectacular firm. When we think of luxury residential real estate experiences, nothing exemplifies the underlying values and execution better than Premier Sotheby’s International Realty.”

He added: “It is my pleasure to welcome Budge Huskey, President, and CEO of Premier Sotheby’s International Realty to the executive leadership team of Peerage Realty as Vice-Chairman. His personal and professional track record over the last 38 years, will be a valuable addition to our organization. Budge is recognized as one of the great thought leaders in the luxury real estate services industry globally.”

Under the leadership of President and CEO Budge Huskey and his senior management team, Premier Sotheby’s International Realty has posted record-setting results. This includes 2021 sales volume of US$10.7 billion (C$13.7 billion). The firm’s average home sale price is US$936,000 (C$1.2 million).

The management team will continue to lead the company and will participate as partners in the ongoing growth and development of the firm. Mr. Huskey has an established reputation for building successful real estate companies both organically and through acquisitions. He became President of Premier Sotheby’s International Realty in 2016, and President and CEO in 2020, transforming it into one of Florida’s leading luxury brokerages. From 2004 to 2016, Huskey had leadership positions of increasing responsibility culminating in his role as President and CEO of Coldwell Banker Real Estate LLC.

“We are delighted to enter the remarkable Florida and North Carolina markets in partnership with the exceptional, world-class organization at Premier Sotheby’s International Realty,” said Gavin Swartzman President, and CEO of Peerage Realty. “Along with its talented and trusted professionals, we were attracted to the full range of premium client services that make Premier Sotheby’s International Realty such a market leader. These services include brokerage, mortgage, title, insurance, rental, and property management.”

He noted: “We share a belief in Premier Sotheby International Realty’s value proposition that ‘Everyone deserves the extraordinary, because luxury is not about price-rather it’s an experience. And when it comes to luxury real estate, experience matters.’ This is a gold standard with which Peerage Realty is fully aligned.”

“We look forward to further reinforcing the firm’s strong commitment to professionally and philanthropically supporting the communities they serve,” Swartzman added.

Budge Huskey said: “I have followed the remarkable accomplishments of Peerage Realty for several years. I have come to know their management team and have the utmost respect and admiration for their accomplishments and their values. My management team and I feel energized by our growth prospects within this exciting new partnership, and I am particularly delighted to be part of the executive leadership team as Vice-Chairman of Peerage Realty.”

The partnership with Sotheby’s International Realty is the eighth one for Peerage Realty Partners, strengthening its position as the largest strategic investor in Sotheby’s International Realty. It further deepens the relationship between Peerage Realty and the Sotheby’s International Realty brand.

Scott Lutgert, Chairman of Lutgert Companies commented: “I’m extremely proud of our companies and their positive impact on the communities we serve. Our partnership with Peerage Realty in the years ahead will ensure the continued growth and quality of Premier Sotheby’s International Realty.”

Howard Gutman, President, and CEO of the Lutgert Companies stated: “We take the reputational legacy of the Lutgert family among employees, clients, and communities very seriously.”

He added: “Our experience with Peerage Realty has demonstrated they are completely aligned with the same values that have guided the Lutgert family and our companies for over 50 years. We are excited to see the Premier Sotheby’s International Realty operations continue to succeed at an even higher level in the many years to come under this new partnership.”

Presently, The Peerage Sotheby’s International Realty Group includes: Sotheby’s International Realty Canada (“SIRC”), Canada’s largest luxury real estate brokerage with 30 offices and 690 agents in Ontario, Quebec, British Columbia and Alberta; Briggs Freeman Sotheby’s International Realty with six offices and 374 agents in North Texas, including Dallas and Fort Worth; Cascade Pacific Sotheby’s International Realty with 17 offices and approximately 400 agents in the Oregon and Southwest Washington market; Four Seasons Sotheby’s International Realty with 23 offices and 320 agents in Vermont, New Hampshire, and New York (including Select Sotheby’s International Realty); Jameson Sotheby’s International Realty, a dominant player in the luxury residential and commercial real estate markets with six offices and 460 agents in the Greater Chicago Area; Pacific Sotheby’s International Realty, a luxury leader in the Southern California market with 620 agents across 18 offices.

ABOUT PREMIER SOTHEBY’S INTERNATIONAL REALTY

Premier Sotheby’s International Realty is one of the nation’s leading real estate companies and a top-producing affiliate of the Sotheby’s International Realty® global real estate network. With approximately 1,300 global advisors from the Gulf Coast and interior of Florida to the High Country of North Carolina, it is a luxury leader in the markets it serves. In 2021, the company achieved a record US$10.7 billion (C$13.7 billion) in sales volume, with more than 11,000 closed transactions at an average sales price of US$931,567 (C$1.19 million).

Ranked 18th in the annual RealTrends 500 survey of the top U.S. residential sellers by volume, it was also ranked #19 in RIS Media’s Top 500 Power Broker Annual Report. Additionally, T360 named the brokerage as the fourth largest franchise among the nation’s brokerage companies by sales volume regardless of brand. 

Established in 1983, Premier Sotheby’s International Realty is led by real estate veteran President and CEO, Budge Huskey. The brokerage was a division of The Lutgert Companies, a prominent member of Southwest Florida’s business community since 1964. www.premiersothebysrealty.com

ABOUT PEERAGE REALTY PARTNERS

Peerage Realty Partners is a leading residential real estate services firm, serving luxury markets across North America. Presently, The Peerage Sotheby’s International Realty Group includes leading Sotheby’s International Realty affiliates. Peerage Realty Partners also includes renowned independent firms in both resale residential real estate brokerage and new construction marketing. It is Sotheby’s International Realty’s largest strategic investor globally.

Peerage Realty core service activities include real estate financing, transaction services, asset management, and home improvement for purpose-built rental properties. Peerage Realty has the unique benefit of being a privately-owned enterprise that is positioned to commit to long-term partnerships and investments.

Peerage Realty is projected to transact over US$50 billion (C$64 billion) of residential real estate through its partner firms.

Peerage is currently one of the top 10 largest residential real estate service firms in North America with over 6,500 best-in-class sales representatives and employees with 269 offices across Canada and the United States. 

To significantly enhance the growth and expansion of the Partners, Peerage Realty consistently provides strategic input, capital, technology, operational expertise, marketing, communications, and value-added products and services that differentiate and strengthen its partner firms in competitive markets. Its goal is to expand the suite of services that its partner firms can offer to enhance the client experience through all phases of a real estate transaction and beyond. 

Peerage Realty Partners’ competitive advantage is “We Invest in Passion”. www.peeragerealty.com

ABOUT PEERAGE CAPITAL

Peerage Capital is a leading North American business services and private investment firm. Peerage Capital is focused on partnering with exceptional, entrepreneurial management teams to form long-term investments across several strategic business services platforms including real estate services, real estate development and management, land assembly, self-storage, asset management and wealth advisory services. 

A growing network of partner companies has over 7,000 sales representatives and employees across Canada and the United States with approximately US$9 billion (C$11 billion) in total assets under management (AUM) and administration. Peerage Capital focuses on service sectors where there are opportunities to achieve scale through both organic growth as well as through acquisition, operating synergies, and brand differentiation. It supports the partner firms in which it invests by providing capital as well as a team of experienced professionals who add value in such areas as strategy, finance, technology, marketing, mergers and acquisitions, and communications. 

Peerage Capital believes that superior talent is the ultimate driver of long-term growth and success. It operates with a strong culture of partnership, collaboration, and alignment of interests, both economic and cultural. Peerage Capital’s unique “Professional Partnership” model has been refined over 42 years to accelerate growth through value-added services that enhance the sustainable, profitable growth rate of the organization, maximizing value for all stakeholders. www.peeragecapital.com

ABOUT THE LUTGERT COMPANIES 

The Lutgert Companies have been a prominent developer for over 50 years. Known for innovative designs and an unwavering commitment to excellence, their extensive portfolio includes luxury residential and commercial projects from Florida to North Carolina.

Beginning with its landmark development of Naples’ Park Shore in the 1960s, the company has produced diverse and progressive residential offerings — from luxurious high-rise towers, golf course communities,  and estate properties to today’s award-winning coastal contemporary homes. Its latest Florida development, Surfsedge, is a new luxury community in Vero Beach.

The company’s rich history is also rooted in North Carolina, where it developed Linville Ridge, a private, gated golf course community in the Blue Ridge Mountains. Established in 1978, The Ridge continues to offer new custom homes. The firm is also expanding its footprint in Charlotte with The Regent at Eastover, a private enclave of luxury residences.

In addition to its residential projects, The Lutgert Companies’ commercial properties have defined Southwest Florida’s landscape. Notable builds include The Village on Venetian Bay, The Promenade at Bonita Bay, the distinctive Northern Trust Building, and Mercato, an upscale, pedestrian-friendly urban hub with residential over retail design. Its newest building, the Lutgert Professional Center, brings a clean, contemporary design to Naples.

While widely known as a luxury developer and builder, the company also maintains a reputation for philanthropic leadership, sound stewardship and community commitment. The Lutgert Companies contribute resources to numerous charities in the region covering a range of needs: healthcare, the underprivileged, arts and education. www.lutgert.com

ABOUT SOTHEBY’S INTERNATIONAL REALTY ®

Sotheby’s International Realty® was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans nearly 1,000 offices located in 79 countries and territories worldwide, including 45 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty® name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty® supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. 

The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty®, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. Both Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty®, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act. www.sothebysrealty.com

SOURCE Peerage Realty Partners