Milk, bread, eggs … accent chair? Starting this thirty day period, some H-E-B consumers in San Antonio and New Braunfels can decide on up residence goods and home furniture alongside with their groceries.

On July 14, the San Antonio-primarily based grocer declared the start of two home decor traces less than the new Property by H-E-B section. The two new models — Haven + Essential and Texas Proud — assure “hundreds of items” for consumers, according to a release, such as “timeless woven textiles, inspiring décor, and multipurpose home furnishings and accent pieces.”

Each line has its personal distinct type. With its contemporary, modern aesthetic, Haven + Critical rivals Target’s Fireside & Hand with Magnolia, the smash-hit product or service line the mega-retailer made with Joanna and Chip Gaines. Midcentury-inspired leather chairs, blond wooden accents, gold-trimmed mirrors and objets d’art, and neutral pillows are just a handful of the property products prepared for searching.

Texas Very pleased is just that: items created to remind us how happy we are of Texas.

“The Texas Happy assortment will rejoice the bold and unique design of Texas, bringing residence the iconic spirit of the Lone Star Point out. The line will feature objects these kinds of as wood and antler artwork, leather merchandise, cowhide benches and candles,” H-E-B says in a release.

The retailer also notes that numerous of the items are intended proper listed here in Texas, and characteristics accents like crosses, “Arrive and Just take It,” and Texas flag wall hangings.

San Antonio-space shoppers are among the initially to peruse the new collections, now readily available at the H-E-B in addition! at Hwy. 281 and Evans Road and the three-thirty day period-previous New Braunfels locale, which became the initial H-E-B in the condition to offer you the Property by H-E-B section when it opened in April 2022.

(The New Braunfels Dwelling by H-E-B department is far more than 2,500-sq.-feet and residences additional than 500 items, so if consumers are really serious about sprucing up their interiors, it may be well worth leasing a U-Haul and heading to that site.)

“At H-E-B, we’re constantly wanting for approaches to offer you an distinctive, good quality procuring knowledge, and House by H-E-B is one more way we’re able to improved meet the requires of Texans,” claims Sabina Israelian-Garcia, H-E-B Team Vice President of Standard Merchandise, Drug Retail store and Attractiveness, in the July 14 launch.

Along with Alamo City, Haven + Essential and Texas Very pleased are at this time only offered in Corpus Christi and Brownsville, as nicely as Burleson, a suburb of Fort Really worth. The retailer adds it has hopes to offer you the Dwelling by H-E-B departments in 25 retailers across Texas this year, particularly citing the new suppliers in Frisco and Plano.

Presently, the two collections are obtainable only in these 5 spots and can be purchased in-keep or via the H-E-B application or web site for curbside or supply alternatives.

The launch of Residence by H-E-B and the Haven + Important and Texas Very pleased strains are the hottest improvements for the South Texas retailer, which also owns Central Market place. In new yrs, H-E-B has significantly improved its curbside and supply services, ongoing the rollout of its award-profitable Texas Real BBQ restaurant, and has continued its expansion to the farthest reaches of the Lone Star Condition.

Far more not too long ago, it introduced a multimillion-greenback fund to develop a new elementary college in Uvalde following May’s devastating mass shooting. Even its approach during the pandemic was lauded as a single of the most thoughtful company responses in the U.S., proving the moment again that it’s H-E-B’s earth, we’re just dwelling in it.