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Character, A New Home-Improvement Brand, Rethinks The Traditional Hardware Store Experience
At this point, you can discover practically nearly anything with a layout-centric, DTC, millennial spin. Window air conditioners? Look at. Underwear? You received it. Mattresses? Naturally. But as a result of all the vibrant, vibrant launches, there’s been a single glaringly absent class — household advancement. Certain, some models have touched on the place with merchandise like paint and cabinet components. But several, if any, have tackled household advancement as a entire, having on a holistic solution to creating Do it yourself renovation a lot easier and cooler. Until eventually now, that is. Because on March 28, new label Character launched as a reimagined hardware retail store created to provide…