Key Market Dynamics: Market Driver Market Challenges Greater emphasis on DIY home improvement projects for personalized interior designing is expected to drive the growth of the market. Changes in lifestyles have created an interest in DIY interior designing. In developing countries, the growing population of working women and their participation in the decision-making process for home decoration are driving the sales of products required for such projects. The use of DIY products lowers the long-term costs of work outsourced to expensive labor, which will be a significant factor in driving the demand for DIY home improvement products during the forecast period. Shifting consumer preference for DIFM from DIY culture will…