Florida Gulf Coast Dominates U.S. Luxury Housing Market in Latest WSJ/Realtor.com Rankings

Florida Gulf Coast Dominates U.S. Luxury Housing Market in Latest WSJ/Realtor.com Rankings


Performing from residence has grow to be the new typical for numerous Us residents for the duration of the Covid-19 pandemic, fueling a migration to decreased-charge states with a lot less density and additional accessibility to nature—with Florida among the the most important winners. 

But many are seeking earlier Miami and Palm Beach front on the Sunshine State’s buzzy East Coast. 

Naples, Florida, on the state’s southwest coast, delivers a relaxed, large-end life style for affluent potential buyers. It’s also the No. 1 luxurious locale on The Wall Avenue Journal/Real estate agent.com Emerging Housing Marketplaces Index for the fourth quarter of 2021, launched Tuesday. 


“Ultra-large-internet-worthy of people today can fly in on their non-public airplane, operate to their boat or private property or apartment, all in under 15 minutes,” explained Terri Moellers, a Douglas Elliman agent dependent in Naples. “It’s an effortless, simple way of life.”

Naples worked its way up the WSJ/Real estate agent.com index in 2021, surging from No. 17 in the second quarter to fifth on the checklist in the third quarter. In addition to its laid-back vibe, the town of about 22,000 residents also features walkable dining establishments and shopping, not to mention world-course beach locations, lower taxes and the heat weather conditions for which Florida is popular. 

“That’s not new. It is just extra critical,” Ms. Moellers reported. 

The 60 metropolitan regions reviewed inside the luxury section of the Rising Housing Marketplaces Index are rated based mostly on housing data for the major 1{d4d1dfc03659490934346f23c59135b993ced5bc8cc26281e129c43fe68630c9} of every market place.

Based mostly on housing knowledge from December and other financial steps from the fourth quarter of 2021, the index appears to be like at a variety of indicators to rank scorching U.S. housing markets. People include advancement in housing supply and need median listing price ranges unemployment wages a expense of living measure little companies area house taxes facilities and the share of international-born residents—who lead to the economic vitality and diversity of the region. 


The Major 10

In addition to the Naples metro place, which also involves the towns of Immokalee and Marco Island, 3 other areas on Florida’s Gulf Coast landed in just the top rated 10 of the luxury segment of the most current index. 

Sarasota, Florida, which also consists of North Port and Bradenton, took the next place on the checklist, although Cape Coral and Fort Myers, about 42 miles north of Naples, ranked fifth. The Tampa, St. Petersburg and Clearwater space, just north of Sarasota, was 10th.

The Vero Seaside and Sebastian region, located on the Atlantic Ocean in central Florida, was the only spot on the East Coastline of the Sunshine State to exhibit up in the prime 10, while Port St. Lucie, about 32 miles south, was 13th. 

Even outdoors of Florida, places with heat temperature and beach locations dominated the luxurious rankings—in aspect a reflection of winter slowing action in cooler climes. 

4 California locations were being also in the best 10 of the luxury segment of the index. Santa Maria and Santa Barbara, which topped the index for the next and third quarters, slipped to No. 15 on the listing. 

The metropolitan place of San Luis Obispo, Paso Robles and Arroyo Grande, element of California’s Central Coastline area, was 3rd on the checklist, followed straight by San Jose, Sunnyvale and Santa Clara, in the Silicon Valley. 

Santa Cruz and Watsonville, California, also on the state’s central coastline, and Oxnard, Thousand Oaks and Ventura, about 60 miles west of Los Angeles, ranked eighth and ninth, respectively. 

Kahului, Wailuku and Lahaina, Hawaii, which make up the island of Maui, rounded out the list, landing in the seventh slot. 


Returning Impact of Abroad Potential buyers

Both equally Naples and Sarasota had been also the top two emerging marketplaces for the mainstream segment of The Wall Avenue Journal/Realtor.com checklist, the data showed. 

“Overall, this quarter, the index extremely considerably has a luxurious flair to it,” Danielle Hale, chief economist for Real estate agent.com, informed Mansion International. “There’s a lot of overlap.” 

Indeed, six of the markets on the leading-10 listing of the luxurious section comprise the best-undertaking mainstream marketplaces. Right after Naples and Sarasota, Maui, San Luis Obispo, San Jose and Fort Myers direct the mainstream list. 

A single explanation the two lists have so a lot in prevalent may possibly be because abroad prospective buyers are returning to large-end markets, Ms. Hale described. 

“Some of these places bring in not just domestic prospective buyers, but a great deal of worldwide customers as well,” she said. “To see so significantly overlap in the rating is a probable indicator that the planet is acquiring back to normal, that people are shifting previous borders.”

In addition, some large-net-well worth-folks may perhaps be cautious of the “choppy” stock industry, and want to change some of their belongings into real estate to mitigate danger of a correction, in accordance to Ms. Hale. The looming variations to fascination fees might have also pushed buyers to make offers previous quarter. 

“One purpose higher-charge markets have accomplished so properly could be for the reason that persons are attempting to get ahead of potential mortgage loan amount will increase,” she explained. 

Sarasota, Florida, took the No. 2 location on the record.


Tom Nora / Unsplash

Florida’s Gulf Coast

The real estate industry in South Florida has prolonged captivated affluent citizens and many buyers searching to retire these days are in look for of the calmer life style of the state’s west coastline, Ms. Moellers stated. At the identical time, they never want their new house to be also tranquil. 

“Our boating, fishing and golfing are remarkable. And since of the enormous wealth in Naples, the facilities in our tiny metropolis are wonderful,” she claimed. “Great accomplishing artwork venues, great artwork galleries, touring Broadway shows…people that are living right here want those people features and support them.”

Florida as a entire has been the beneficiary of a wave of migration through the pandemic, pushing charges up and straining inventory. Naples is no exception. 

The median price tag of a property there was $625,000 in the fourth quarter, up 22.5{d4d1dfc03659490934346f23c59135b993ced5bc8cc26281e129c43fe68630c9} yr more than yr, in accordance to the first-at any time Douglas Elliman report on the market, unveiled past 7 days.  In the meantime, listing inventory was down 24.3{d4d1dfc03659490934346f23c59135b993ced5bc8cc26281e129c43fe68630c9} each year.

More youthful households are also transferring to the region, and Naples has a sturdy university method, according to the agent. 

Ms. Moellers lately fulfilled with a loved ones from Boulder, Colorado, striving to ascertain exactly where they preferred to relocate. They very own industrial residence in the course of the place, and ended up searching for a wintertime dwelling. Even though they appreciated Naples, the absence of inventory is a obstacle.   

“I believe when they still left right here, they believed Naples, but truthfully I experienced four properties to clearly show them,” she mentioned. 

Numerous of the similar circumstances exist in Naples’s northern neighbor, Sarasota, rated No. 2. It offers a lively cultural lifestyle, very good faculties and medical expert services, and a good deal of h2o sports activities. 


“It has the really feel of a scaled-down town, however the sophistication and culture of massive cities…combine that with phenomenal sights all over the place,” explained Judie Berger of Leading Sotheby’s Global Realty. 

The pandemic induced “a large paradigm shift” in the Sarasota marketplace, which only totally recovered from the Wonderful Economic downturn in 2019, according to Ms. Berger. 

“We went from a good buyer’s market, variety of touched on an equal industry and slammed into a seller’s market place nearly overnight,” she stated, introducing that 2020 was a actually great year and 2021 “was like drinking from a fire hose…it was insane.”

Sarasota has also found a new pool of prospective buyers from the West, such as Seattle, California and Montana, Ms. Berger reported. Ahead of, pretty much all her purchasers ended up Midwesterners.

That is led to greater price ranges, she extra. Certainly, the median listing selling price in Sarasota rose 18{d4d1dfc03659490934346f23c59135b993ced5bc8cc26281e129c43fe68630c9} to $459,000 about the year ending in December, in accordance to Realtor.com figures.  

“A new normal was commencing for us,” Ms. Berger claimed. “And it’s even now going …the inventory is reduced. It’s not that we have no inventory. We have inventory, [but] it right away receives absorbed. We’re nevertheless getting a number of provides.”

(Mansion International is owned by Dow Jones. The two Dow Jones and Real estate agent.com are owned by Information Corp. The Wall Avenue Journal is also owned by Dow Jones.)