Ahmed Elbatrawy knows he’s only as good as his tools.
This adage is most often associated with trades, like construction or carpentry. But, for Ahmed Elbatrawy, it’s equally applicable to real estate.
Many agents are forced into becoming a “jack of all trades,” juggling multiple roles with limited time and resources. The right software could be the toolbox you need to get the job done. These platforms can generate leads, store contacts, and manage transactions. Together, effective real estate software can streamline your workflow and allow you to work more efficiently.
Yet digital innovation within the industry has typically been one-sided. Traditionally, buyers and sellers can list and scroll at will, while real estate agents are stuck digging through files and faxing paperwork. For years, Ahmed Elbatrawy didn’t have the software he needed. So, he decided to build it himself.
Ahmed Elbatrawy and his company, Platform Leaders, created homes.com.eg. This pioneering new product, which is expected to launch sometime this year, is the result of a desire to help other real estate agents. The one-stop hub aims to foster client relationships, automate sales, and close more deals. In essence, Ahmed Elbatrawy constructed a solution to the problems that have plagued the industry for decades.
Unfortunately, this revolutionary tool will serve Egypt only. But that doesn’t mean Ahmed Elbatrawy doesn’t have options for U.S. agents as well. Access is important, no matter where you do business. With this in mind, the Orlando-based Realtor draws on his prolific career and expertise to recommend his three favorite real estate software.
BoldLeads
With a name like BoldLeads, you had better offer something out-of-the-box. This platform delivers the ability to collect and convert leads using a marketing-centric approach. But their experts aren’t just emailing you a list of leads. BoldLeads works on your behalf to put targeted ads on Google and social media. When a prospective client clicks through an ad, the landing page will direct them to submit their contact information. From here, real estate agents can respond manually, set an automated message, or utilize the company’s unique Concierge feature. This connects a live person to act as your “assistant” to help set up an appointment.
Propertybase
Powered by Salesforce and its global network, Propertybase is the CRM others aspire to be. It includes comprehensive contact and lead-generating automation. Ahmed Elbatrawy particularly likes its flexibility. Understanding that every brokerage is unique, Propertybase can be customized to meet most needs. More than just a CRM, the platform comes with a powerful website builder and an integrated email marketing engine. This produces actionable results that are displayed via reports on the easy-to-use dashboard.
dotloop
Don’t waste time looking for a pen. Sign on the dotted line on the go. Dotloop has quickly grown into the industry-leading choice for transaction management. Create an online workspace to upload and share documents. Agents can then send these directly to any party, request signatures, and assign tasks. If it sounds simple, that’s because it is. There’s a reason that dotloop boasts that it supports more than 10,000 brokerages, along with a 98{d4d1dfc03659490934346f23c59135b993ced5bc8cc26281e129c43fe68630c9} retention rate. And it’s low-risk since this service is free for individual agents.