A Look Inside the Demand for Luxury Real Estate Across Mexico

By Mauricio Umansky, CEO, The Agency




Destination marketplaces throughout Mexico continue to warmth up, specially as remote workers seek out out year-round, vacation resort-model residing many thanks to flexible, distant get the job done guidelines. Consumers carry on to snatch up holiday vacation properties they can appreciate much more often and then hire out as profits properties for the relaxation of the 12 months. Through the previous two a long time, the world wide rental market place has remained at an all-time large as demand proceeds to outpace supply.

Due to the relentless demand from customers and transactional intricacies that could come up, high-profile real-estate corporations have established up store in Mexico’s vacation resort markets to enable purchasers navigate the waters. 1 of individuals brokerages is the global billion-dollar serious-estate brokerage The Agency, which has extra than 60 places of work in luxury markets across the United States, Canada, Mexico, Europe and the Caribbean. The Company now has seven office locations in Mexico, including Los Cabos, Todos Santos, La Paz, Puerto Vallarta, Punta de Mita, Riviera Maya and San Miguel de Allende.

Mauricio Umansky, main govt officer of The Agency and a foremost specialist on intercontinental genuine estate, shares his choose on the hottest spots in which to spend and the top rated Mexican regions at present catching buyers’ consideration.

Puerto Vallarta and Punta De Mita 

“Why wait around right until tomorrow when you can take pleasure in paradise these days?” That was the sentiment amid consumers who flocked to Mexico’s scenic Pacific Coastline, leading to a surge in transactions in 2021 in comparison to the prior 12 months. One-family-dwelling transactions rose 30 %, with the median value soaring 95 percent. Condos were being the most popular commodities, with transactions climbing 93 percent, adopted by single-relatives homes and undeveloped land. US potential buyers hailed from California, Texas and Washington condition, even though additional Mexican nationals from Mexico Town and Guadalajara invested in the market, with the new highway from Guadalajara to Puerto Vallarta set to slice down on journey time from the metropolis.

“Sought-soon after architectural models diversified, with Mexican consumers seeking far more modern, present day designs in the lodge and marina zones,” shared Alejandro Aldrete of The Agency Punta Mita. “Buyers from the US were drawn to up to date models infused with reliable Mexican allure.”

On the hotlist of amenities: pools, elevators, pet-welcoming alternatives and expansive terraces. Customers keep on to spend in revenue qualities to get pleasure from through holidays and rent out for the rest of the 12 months. The desire for very long-expression rentals in the a few- to 6-month array continues to increase as people today extend their stays to work from the coast.

Baja Sur

Los Cabos | ⓒ The Company

2021 marked the best 12 months ever for the Los Cabos actual-estate market place. For the very first time, it was a seller’s industry, with the variety of solitary-loved ones house transactions mounting 126 % with a median cost acquire of 49 per cent 12 months-around-yr. Rental transactions soared 192 %, with a median price tag achieve of 19 p.c. Any backlog in preconstruction and predevelopment inventory also flew off the cabinets, though development expanded further outside the Los Cabos area. The Baja Sur funds of La Paz and the artsy surf city of Todos Santos also saw substantial growth in demand for household choices.

Los Cabos | ⓒ The Company

“Due to the very low sum of created inventory, the pattern for the rest of the 12 months goes to new progress and pre-construction jobs,” shared Bernardo Mucino Koenig, running associate, The Agency Los Cabo & San Miguel. “Take qualities these types of as Costarena Boutique Luxurious Residences,1 which begin at $400,000, attribute ocean views, almost 2,000 square ft of room and vacation resort amenities. In Baja, you can reside in luxury at a portion of the price to the US,” he concluded.

Los Cabos | ⓒ The Agency

What was at the time largely a household location for prospective buyers from the US West Coastline is now attracting far more proprietors from all around the place, which include New York and Chicago. They have been joined by Mexican prospective buyers snapping up expenditure qualities to capitalize on the holiday vacation-rental marketplace, which was off the charts in 2021, squeezing out hopes of acquiring a extensive-expression lease in the location. Consumers across the market place were prepared to spend a quality for turnkey choices and leaned a lot more towards modern styles that infused Mexican things all through.

Riviera Maya

Riviera Maya | ⓒ The Company

Set along the Caribbean coastline on Mexico’s northeastern Yucatán Peninsula, the travel desired destination Riviera Maya was as sizzling as ever. Purchasers filtered in from the US, Canada and Europe, wanting to invest their funds outside their own countries and consider gain of higher returns on financial investment with a scorching rental current market at their fingertips. Rates greater but remained stable general, featuring attractive and economical alternatives.

Riviera Maya | ⓒ The Agency

Even though condominiums remained the most important allure for buyers, a lot of sought far more roomy villa-type dwelling with outdoor spaces this 12 months. Inland one-relatives residences ranged from $350,000 to $2.5 million, whilst oceanfront homes sold for as large as $10 million, demonstrating that potential buyers have been keen to fork out a mighty selling price for luxe destinations.

Riviera Maya | ⓒ The Agency

“The luxury sector has expanded considerably beyond Cancun and Playa del Carmen all the way down to Tulum. We have seen an maximize in the building and building of new buildings that present lavish units in addition to environment-course features,” shared Sally Sudol, running director, The Company Riviera Maya. “We are viewing additional requests for ocean see models, and developers are making in special gated communities in Tulum with immediate entry to the ocean.”

San Miguel De Allende

San Miguel de Allende | ⓒ The Company

Positioned 170 miles northwest of Mexico Town, San Miguel de Allende is a selected UNESCO (United Nations Educational, Scientific and Cultural Firm) Globe Heritage Web site recognized for its charming cobblestone streets, gorgeous boutique accommodations, vibrant art galleries, museums and vivid culinary scene. The picturesque town, renowned for its old-earth charm and first-environment amenities, is a single of the quickest-increasing marketplaces in Mexico. When the colonial architecture and lifestyle ongoing to draw in buyers from the US, in 2022, a lot more youthful family members selected this town to phone house than at any time before.

San Miguel de Allende | ⓒ The Company

Furthermore, the value of residing was a big driving aspect for purchasers relocating to this spot. Customers ranged from retirees buying luxurious retirement residences to young customers investing in assets to are living in and hire out all through the 12 months. With numerous intercontinental flights every day, prestigious faculties and an indoor-out of doors life style, this area has countless attraction.

“San Miguel de Allende has damaged every single real estate record this past calendar year. Where a sale earlier mentioned a million bucks was as soon as a defining instant in the previous, in 2022, it has develop into the norm with many revenue previously mentioned $3 million and a couple of in the $5-6 million selection,” famous Juan Diaz Riviera, taking care of lover, Los Cabos & San Miguel. “An influx of new growth, these as the Armani Casa, supplying roughly 5,000 square toes and commencing all-around $3 million, is ushering an fully stage of luxurious to this sought-following enclave.”

San Miguel de Allende | ⓒ The Agency

No cooldown is envisioned via the remainder of 2022 and into 2023 as buyers priced out of the US current market dip their toes in the waters south of the border. As these prime destinations continue to push purchasers, Mexico will go on to guide as one particular of the largest 2nd-home markets in North America. The customer pool will only develop as European site visitors also begin to decide in as householders.



1 The Agency: Los Cabos, Costarena Boutique Luxury Residences




Mauricio Umansky is the Founder and Chief Executive Officer of The Agency. He has reached nearly $4 billion in actual-estate profits and retains the difference of advertising the most households in the United States priced previously mentioned $20 million. Mauricio has represented attributes this kind of as the Playboy Mansion, Walt Disney’s estate, and residences owned by Michael Jackson, Michael Jordan and Prince.