Key takeaways The home-and-garden market is the next retail vertical to transition to e-commerce with over 50 percent of consumers in the United Kingdom and Germany participating in home decor and furniture shopping online, and over 40 percent in gardening. Home decor and furniture SMEs have historically been slower to move online, but they have unique assets for success at e-commerce. SMEs should capitalize on consumers’ desire for unique choices and varied inventory, and their growing demand for sustainability. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will…